It is a fact that the main thing to keep in mind is the understanding that each person should receive the right product at the right time, precisely because the preferences of individuals change in each situation in which they are included, and this occurs due to the interference of certain elements. Therefore, it is necessary to have as a basis, at the right time, the weather conditions of a particular person’s location.
The weather factor is crucial to be able to offer the ideal solution to your audience, as it has a significant impact on each individual’s conduct, which undergoes changes that are definitely influenced by numerous reasons but, in particular, due to the four seasons that occur during the year.
By proposing to your target audience the specific product that they want and that is proportional to the climate of their location at that very moment, you greatly increase their chances of becoming a customer of your company and consequently your sales increase by up to 40%.
It is important how much the weather conditions reflect on your company’s sales progress. Therefore it is necessary to study the following factors: Night or day; Time of day; Weather; Temperature, and the location where your target audience is, so that you can offer exactly what they are looking for at that moment.
We certainly recommend that you invest your time in this type of analysis, so that, with this in mind, you will have a command of your customer’s changes in preference for each occasion. From this, you will begin to realize, in a clear way, how much your sales can leverage with this important detail. This is the best way to reach your target audience, and over time you will become more and more specific in the products you have to offer them.